George & Madeleine: The Humble Beginnings of DeLallo

Mrs. DeLallo and her husband George started their business in an International truck, the “store on wheels.” Mr. DeLallo drove the truck out to the remote mining towns of southwestern Pennsylvania to sell authentic Italian food to the immigrant miners’ families. Mrs. DeLallo describes how happy their customers were to see George’s truck arriving in town. Meanwhile, they’d found a good spot for their store, and Madeleine stayed there each day and ran it. Naturally, their children grew up in that store, as Mrs. DeLallo explains in the next segment.