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Mrs. DeLallo at the DeLallo Store

Madeleine DeLallo founded the store and the company with her husband George back in the 1950s. With the charm and spirit that grew DeLallo from a single itinerant “store in a truck” to its present size, Mrs. DeLallo describes her typical day. After turning 85, she cut back her time at the store to only 8 hours a day! In the next segment, Mrs. DeLallo tells us about the early years at the store, and their traveling store-on-wheels.