Notice of Security Incident

DeLallo Notice of Security Incident


On or about March 23, 2023, DeLallo was alerted by its third-party ecommerce platform provider that malicious software was discovered within DeLallo’s online storefront. DeLallo was advised that the platform provider immediately removed the malicious software and took steps to prevent a similar event from occurring in the future.


DeLallo understands the incident may have affected the information of certain individuals who utilized its ecommerce platform between December 14, 2022, and March 14, 2023. The elements of personal information that may have been impacted as a result of this incident potentially included: names, addresses, and payment card information. Individuals who may have used DeLallo’s online storefront between December 14, 2022 and March 14, 2023 can call our dedicated call center at 1-833-492-5977, Monday through Friday, 9:00 a.m. and 9:00 p.m. Eastern Time. Representatives are available for 90 days from the issuance of this posting, to assist you with questions regarding this incident.

DeLallo understands the inconvenience or concern that this matter may cause and remains dedicated to ensuring the privacy and security of information within its control and that of its third-party vendors.




Steps Individuals Can Take to Protect Personal Information


As data incidents are increasingly common, we encourage you to always remain vigilant, monitor your accounts, and immediately report any suspicious activity or suspected misuse of your personal information.


Monitor Accounts


Under U.S. law, a consumer is entitled to one free credit report annually from each of the three major credit reporting bureaus, Equifax, Experian, and TransUnion. To order your free credit report, visit or call, toll-free, 1-877-322-8228. You may also directly contact the three major credit reporting bureaus listed below to request a free copy of your credit report.


Fraud Alerts


Consumers have the right to place an initial or extended “fraud alert” on a credit file at no cost. An initial fraud alert is a one-year alert that is placed on a consumer’s credit file. Upon seeing a fraud alert display on a consumer’s credit file, a business is required to take steps to verify the consumer’s identity before extending new credit. If you are a victim of identity theft, you are entitled to an extended fraud alert, which is a fraud alert lasting seven years. Should you wish to place a fraud alert, please contact any one of the three major credit reporting bureaus listed below.



Security Freeze


Consumers have the right to place a “credit freeze” on a credit report, which will prohibit a credit bureau from releasing information in the credit report without the consumer’s express authorization. The credit freeze is designed to prevent credit, loans, and services from being approved in your name without your consent. However, you should be aware that using a credit freeze to take control over who gets access to the personal and financial information in your credit report may delay, interfere with, or prohibit the timely approval of any subsequent request or application you make regarding a new loan, credit, mortgage, or any other account involving the extension of credit. Pursuant to federal law, you cannot be charged to place or lift a credit freeze on your credit report.


  1. Full name (including middle initial as well as Jr., Sr., II, III, etc.);
  2. Social Security number;
  3. Date of birth;
  4. Addresses for the prior two to five years;
  5. Proof of current address, such as a current utility bill or telephone bill;
  6. A legible photocopy of a government-issued identification card (state driver’s license or ID card, etc.); and
  7. A copy of either the police report, investigative report, or complaint to a law enforcement agency concerning identity theft if you are a victim of identity theft.


Should you wish to place a fraud alert or credit freeze, please contact the three major credit reporting bureaus listed below:








Equifax Fraud Alert

P.O. Box 105069

Atlanta, GA 30348-5069

Experian Fraud Alert

P.O. Box 9554

Allen, TX 75013

TransUnion Fraud Alert

P.O. Box 2000

Chester, PA 19016

Equifax Credit Freeze

P.O. Box 105788

Atlanta, GA 30348-5788

Experian Credit Freeze

P.O. Box 9554

Allen, TX 75013

TransUnion Credit Freeze

P.O. Box 160

Woodlyn, PA 19094


Free Credit Reports


Further, you may obtain a copy of your credit report, free of charge, whether or not you suspect any unauthorized activity on your account. You may obtain a free copy of your credit report from each of the three nationwide credit reporting agencies. To order your free credit report, please visit, or call toll-free at 1-877-322-8228. You can also order your annual free credit report by mailing a completed Annual Credit Report Request Form (available at to: Annual Credit Report Request Service, P.O. Box 105281, Atlanta, GA, 30348-5281.



Implementing an Identity Protection PIN (IP PIN) with the IRS


An Identity Protection PIN (IP PIN) is a six-digit number that prevents someone else from filing a tax return using your Social Security number or Individual Taxpayer Identification Number. The IP PIN is known only to you and the IRS. It helps the IRS verify your identity when you file your electronic or paper tax return. Even though you may not have a filing requirement, an IP PIN still protects your account.


If you don't already have an IP PIN, you may get an IP PIN as a proactive step to protect yourself from tax-related identity theft. If you want to request an IP PIN, please note: you must pass an identity verification process; and Spouses and dependents are eligible for an IP PIN if they can pass the identity verification process. The fastest way to receive an IP PIN is by using the online Get an IP PIN tool found here: If you wish to get an IP PIN and you don’t already have an account on, you must register to validate your identity.


Some items to consider when obtaining an IP PIN with the IRS:



Individuals may further educate yourself regarding identity theft, fraud alerts, credit freezes, and the steps you can take to protect your personal information by contacting the consumer reporting bureaus, the Federal Trade Commission, or your state Attorney General.The Federal Trade Commission may be reached at: 600 Pennsylvania Avenue NW, Washington, DC 20580;; 1-877-ID-THEFT (1-877-438-4338); and TTY: 1-866-653-4261. The Federal Trade Commission also encourages those who discover that their information has been misused to file a complaint with them. You can obtain further information on how to file such a complaint by way of the contact information listed above. You have the right to file a police report if you ever experience identity theft or fraud. Please note that in order to file a report with law enforcement for identity theft, you will likely need to provide some proof that you have been a victim. Instances of known or suspected identity theft should also be reported to law enforcement and your state Attorney General. This notice has not been delayed by law enforcement.